RAIN News
9 months agoPodcast
Weekly podcast listeners overwhelmingly prefer YouTube, and other new stats (Cumulus Media / Signal Hill Insights) - RAIN News
YouTube is the dominant platform for podcast discovery, favored by weekly podcast listeners for its visual aspect, comments, community, autoplay features, and unique content.
More than half of YouTube podcast consumers also listen to the same shows on other platforms, indicating a preference for convenience over loyalty. [ more ]